01For organizations
Watch Tower - Applied Intelligence for your Business
Watch Tower sets your business up in the Watch Tower Console with you in four weeks, then reviews it with you every week. We build it with the people who know the work.
NorventusWatch Tower · Forge · Beacon
For customers, partners and future shareholders
Applied Intelligence for Everyone
Norventus is an Applied Intelligence company that helps households, workers, entrepreneurs and businesses put AI to work on real tasks and keep it working every day.
We take people and organizations across the five barriers between AI and real results, and we stay until it works every day.
Who we are · Our identity
What is Applied Intelligence?
AI put to work inside a system, with a team behind it, until it pays off every day. Applied Intelligence is AI combined with people, system design, curation and customer success. It starts from a real decision, task or goal, designs the system the work runs on, curates the right tools, teaches the people who use them and stays until the result holds.
It is not a subscription handed to staff with no plan, a chatbot added to an old process, a one-day app nobody opens again, or a slide deck about the future of work.
Why we exist
The gap is clarity, not access.
Anyone can download an AI app. Few people use AI for real work every week. Online it can look as if everyone already does, because the loudest voices are the early adopters. On the ground, in a contractor's truck, a family business, a plant office or a job search, most people have not been shown how.
Every great technology needed people who applied it for everyone else. AI needs them too. That is the work we chose, starting in the United States.
Who we build for
- Businesses and entrepreneurs. Know the business, protect the plan, grow with control.
- People at work, in the field and at the desk. Practical tools for the job in front of them.
- Professionals and job seekers. A plan for where their career goes next, and the skills to get there.
- Households and first-time users. A plain first answer to what AI can do for them.
The five barriers · we name the barrier, then we cross it with you
Intent
Why do I need AI at all?
We start from the person's own goal, decision or task and show what changes for that goal, in their words.
Use
What exactly would I use it for?
We name the specific uses by role and by industry: the decision, the calculation, the plan, the brief.
Ecosystem
Are people like me using it, and is it working for them?
We build with the people who do the work, connect suppliers and partners through Atlas, and publish worked examples.
Capability
How do I use it, what do I install, and who do I call?
We curate the tools, set them up, teach them in plain language and stay reachable.
Consistency
Will this still be useful next week?
We design AI into the daily system: the Console, the toolkits and the career plan people come back to, with customer success that follows up.
What we stand for
- 01Using AI for real work means crossing five barriers. We take you across them.
- 02People need a partner to apply AI, online and on site, for a company, a team or one career. We are that partner.
- 03AI skills decide who grows and who gets replaced. We help people build them.
- 04AI without a system is useless, and designing a system around AI is different from designing it the old way. We design AI-first systems.
- 05Moving a business from old systems to AI is hard. We plan and carry out the move.
- 06Implementation is more than paying for AI and asking people to use it. We implement, measure and stay.
- 07Software companies already know what AI is for. Trades, field work and traditional industries are not served at scale. We start there.
- 08AI plus business intelligence plus a dependable system that people use every day: that is what we excel at.
Our products
Three products. One way of thinking.
Each product has its own home. Start with the one that fits you.
02For people at work
Forge - Toolkits for your Work
Forge puts practical toolkits in the hands of the people who do the work. It comes in two editions, one for the field and one for the desk.
03For professionals
Beacon - Applied Intelligence for your Career
Beacon is Watch Tower for individuals. It brings the same way of thinking to one person and one role, with content curated around where you want your career to go.
How they fit together
From the business, to the work, to the career.
The three products share the same foundations. What we learn building one carries over to the others.
- 01 · Business
Watch Tower - Applied Intelligence for your Business
Watch Tower helps an organization understand itself, protect its plan and choose where to grow.
- 02 · Work
Forge - Toolkits for your Work
Forge gives the people doing the work practical toolkits, in the field and at the desk.
- 03 · Career
Beacon - Applied Intelligence for your Career
Beacon helps each professional plan where their work goes next, and build the skills to get there.
Where Applied Intelligence shows up
- Main StreetA family business at the counter, deciding what to stock and who to hire.
- The plant floorA shift lead with a checklist that finally matches how the line runs.
- The job siteAn electrician checking a load from the truck before the crew starts.
- The kitchen tableA household planning money and time with one clear answer.
- The yard and the roadFleets, suppliers and sites on one map, from Dallas to Chicago.
- The next jobA professional working back from the pay they want to the skills that lead there.
How we speak
- Plain. Short sentences and everyday words.
- Specific. A role, an industry, a decision. Never AI in general.
- Ambitious. The opportunity in front of the country, not the fear of missing it.
- Honest. We say only what we can show, and we show our assumptions.
“AI without a system is a demo.”
Our mark
APPLIED INTELLIGENCE
One company mark. Each product carries its own: the Watch Tower floors, the Forge spark and the Beacon light.
Our type
Cross the barriers.
Google Sans Flex for headings and text: plain sentences, written to one person.
Google Sans Code · labels, numbers and data · 01 02 03 04 05
Our colors
Cobalt#1631B4
Gold#F2B705
Ink#0A0E1F
Panel#F5F6F8
White#FFFFFF
Watch Tower#1B2A78
Forge#B23E0E
Beacon#4A1D9E
Our letter
Applied Intelligence for Everyone.
A letter to our customers, partners and future shareholders: why we exist, the five barriers, what we stand for, how we will be judged, and a one-page brief for every tool in Watch Tower, Forge and Beacon.
PDF · 19 pages · 1.8 MB
Our identity, to keep
Take our identity with you.
Our identity as one PDF: the definition, the five barriers, what we stand for, our three products, our voice, colors and type. Share it with your team.
Read more · from the Applied Intelligence blog
- Applied Intelligence Definition: How It Differs From Applied AI
- What Is Applied Intelligence? A Plain-English Definition
- How to Start Using AI: The Five Barriers and How to Cross Them
- AI for My Business: Where an Owner Should Start
- The Benefits of AI for Households, Workers and Businesses
- AI Implementation Partner: Questions to Ask and Red Flags
Our mission
Bring Applied Intelligence to the households, entrepreneurs, workers and businesses who could gain the most from AI and have not yet been shown how.
Our vision. Applied Intelligence becomes as ordinary as electricity at work: present in every business, every trade and every career, not only in software companies.
For suppliers
Norventus Atlas is Watch Tower's supplier directory.
Suppliers of equipment, materials, logistics, installation and field services can apply to be listed. Every application is reviewed individually.
Our TRINITY mascots have a home of their own. Meet TRINITY
Founders
The people you will talk to.
Write to either of us directly. For sales and support, write to customers@norventus.com.
Co-founder and CEO
Gayatri Jadhav
- Leads Norventus: strategy, customers, operations and partnerships.
- Co-founded Speedloop Auto in 2020 and runs it as CEO. It builds electric cargo vehicles, now approved for use by large e-commerce companies and the Government of Maharashtra.
- Earlier, Ashok Leyland.
gaya@norventus.comLinkedIn profile of Gaya (opens in a new tab)
Co-founder and COO
Hanuma Aditya Puppala
- Runs operations at Norventus and builds Watch Tower, Forge and Beacon with the team.
- Co-founded Speedloop Auto in 2020 and leads it as CTO: product architecture, platform engineering and certification, including ARAI certification of India's first certified reverse trike.
- Earlier, Ashok Leyland.
adi@norventus.comLinkedIn profile of Adi (opens in a new tab)
Applied Intelligence for Everyone
Tell us what you are working on.
A business decision, a toolkit for your team or a question about your career: write to us.